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Road Loans - Motion Graphics
Date:
January 2017-February 2017
Team Composition:
1 Lead Designer
1 Account Manager
1 Project Manager
Project Type:
Develop motion graphics to insert into email campaign.
Overview:
• To improve response and interaction with an upcoming campaign, Road Loans requested several motion graphics for insertion into emails.
• Our team had some difficulty staffing due to the nature of the request. I had prior experience with motion graphics in large and small format and volunteered for the assignment.
Challenge:
Developing motion graphics that garner interest while considering file size and animation duration. Timing the graphics and optimizing for the Adobe Campaign platform were critical for our project's success.
Outcomes:
• Delivered 5 motion graphics in less than a month.
• Our customer was thrilled with the quick turnaround.
• This account was at risk for renewal and this effort was in support of our contract renewal.
Connect with me:
In support of an email campaign, Road Loans contracted us to develop a series of motion graphics.
